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Privacy Policy

Last Updated: July 20, 2026

Welcome to SportPulse! We take your privacy seriously. This Privacy Policy explains what information we collect, how we use it (including for advertising via Google AdSense), and the choices you have under applicable data protection laws.

1. Information We Collect

1.1 Information You Provide

You can browse SportPulse without creating an account. If you contact us by email or send feedback, we collect your email address and the content of your message so we can respond.

1.2 Information Collected Automatically

When you visit our website, certain technical information may be collected automatically, including: IP address, browser type and version, device and operating system, referring URL, pages viewed, date and time of visits, and cookie identifiers. This information is used for security, analytics, and — where permitted — advertising.

2. Cookies and Similar Technologies

We and our partners use cookies and similar technologies to operate the site, understand usage, and (with consent where required) deliver advertising. Categories include:

  • Strictly necessary: Required for basic site functions and security.
  • Analytics: Help us understand how visitors use SportPulse so we can improve content and performance.
  • Advertising: Used by Google AdSense and related partners to deliver and measure ads, including personalized ads where allowed.

2.1 Google AdSense and Advertising Cookies

We use Google AdSense to display advertisements. Google and its partners use cookies (including advertising cookies historically associated with the DoubleClick / Google advertising systems) to serve ads based on a user’s prior visits to this website and/or other websites on the Internet.

Google’s use of advertising cookies enables it and its partners to serve ads to our users based on their visit to our site and/or other sites. Third-party vendors, including Google, use cookies to serve ads based on a user’s prior visits to this and other websites.

You can learn more about how Google uses information from sites that use its services here: How Google uses information from sites or apps that use our services.

You may opt out of personalized advertising by visiting Google Ads Settings. You can also opt out of third-party vendors’ use of cookies for personalized advertising by visiting www.aboutads.info/choices (or Your Online Choices in the EU).

Additional information about Google’s advertising technologies is available at Google Advertising Technologies.

2.2 Consent Management

For visitors in the European Economic Area, the United Kingdom, and other regions that require consent for non-essential cookies, we use a Consent Management Platform (CMP). Non-essential cookies (including most advertising and analytics cookies) are set only after you grant consent, where required by law.

You can change or withdraw your consent at any time using the cookie preferences / “Your Privacy Choices” control in the site footer (visible where the CMP applies).

3. How We Use Information

We use the information described above to:

  • Operate, secure, and improve SportPulse
  • Measure audience and content performance (analytics)
  • Display advertising that helps fund free editorial content
  • Respond to your messages and requests
  • Comply with legal obligations and enforce our policies

We do not sell your personal information for money. Advertising partners may process data as independent controllers under their own policies when providing ad services.

4. Third-Party Services

We rely on third-party vendors to operate the site. These vendors may process information under their own privacy policies. Key services include:

  • Google AdSense (advertising) — Google Ad Technologies · Google Privacy Policy
  • Google Analytics (traffic analytics, where enabled) — Google Privacy Policy
  • Consent management provider (cookie consent UI, where shown)

We do not control third-party data practices. Please review their policies for details on retention, transfers, and your options.

5. Data Controller & Security

The data controller responsible for personal data processed by SportPulse is SportPulse Editorial. We implement reasonable technical and organizational measures to protect information. No method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

Contact emails and related correspondence are retained only as long as needed to handle your request and for legitimate business or legal records. Analytics and advertising data are retained according to the settings and policies of the respective service providers (for example Google). You may request deletion of personal data we hold about you by contacting us (see below), subject to legal exceptions.

7. Children's Privacy

SportPulse is intended for a general audience interested in sports and is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can delete it.

8. Your Rights

GDPR (EEA/UK users): Depending on applicable law, you may have the right to access, rectify, erase, restrict processing, object to processing, and request data portability of your personal data, and to lodge a complaint with a supervisory authority.

CCPA/CPRA (California residents): You may have the right to know what personal information is collected, request deletion, correct inaccurate information, and opt out of the “sale” or “sharing” of personal information as those terms are defined under California law.

We do not sell personal information for monetary consideration. We do not use sensitive personal information for profiling that produces legal or similarly significant effects.

To exercise applicable rights, contact us at the email below. We may need to verify your request before responding.

9. International Data Transfers

Your information may be processed in countries other than your own, including the United States, where our service providers (such as Google) operate. Where required, appropriate safeguards (for example Standard Contractual Clauses) may apply to such transfers under the providers’ terms.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be reflected by updating the “Last Updated” date at the top of this page. Continued use of SportPulse after an update constitutes notice of the revised policy, except where consent is required by law.

Contact Us

If you have questions about this Privacy Policy, cookies, advertising, or wish to exercise your data protection rights, please contact our Data Protection team:

Email: xpf6610@gmail.com

Also see our Terms of Service, Website Disclaimer, and Contact page.

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